If you hunt around this site, you will find an increasing number of articles related to Influencer Marketing or Influencers Hub Review. This includes our acquisition of Influencer Marketing: A Beginner's Guide. But there is an even more basic question that needs to be considered before you think about influencer marketing. What is an influencer? An influencer is an individual who has the ability to influence someone else's buying decisions because of his / her rights, knowledge, position or relationship with his / her audience. An individual has a follower in a specific field, which they actively participate in. The size of the following depends on the size of the pocket. It is important to note that these individuals are not simply marketing tools, but are the social relationship assets that brands can partner with to achieve their marketing goals.
Micro influencers are ordinary everyday people known for their knowledge of a number of niche experts. So they often get a significant social media behind followers of that field. Of course, it's not just the number of followers that show the level of influence, it's the relationship and interaction that a micro influencer has with his followers. It is possible that a micro-influencer is not aware of the existence of a company before it tries to reach them. If that is the case, the company will have first to convince influencers about its value. Micro influencers have built expert follow-up activities and they won't want to harm their relationship with fans if they are seen to promote a lemon. This requirement that any relationship between micro influencers and brands must be relevant to the target audience means that influencers are often very picky about the people they work with. Some micro-influencers are happy to promote the brand for free. Others will expect some form of payment. At any rate, an influential person doesn't seem to want to relate to a brand that doesn't suit their users. The nature of influence is changing. Micro influencers are becoming more popular, and more famous. Some have increased from obscure virtual obscurity to be almost as famous as traditional celebrities. This is a special case for Generation Z, who spends more time on the internet than watching TV or going to sports or movies.
In fact, micro influencers are the influential people in the future. The Internet has led to fragmentation of media into many small topics. Even if you're in something relatively blurred, you're likely to find a Facebook group or Pinterest board for it. And it is within these appropriate groups and councils that micro influencers establish themselves as real influencers.
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